In what is sure to affect their stock ratings, Google has admitted to having a “phone project” in the works. Now, in typical google fashion, they are rather tight lipped about the details, and speculation has people guessing that they’re introducing their own phone to compete with Apple’s upcoming iPhone. However, there is a pretty good chance that the phone project has nothing to do with hardware, and will instead focus on what has already made Google billions – advertising.
Google already has a number of applications that take advantage of mobile browsing. And with exponentially more people using cell phones than the internet, it’s only a matter of time before more people starting browsing the web from their cell phones.
Other sources, however, have claimed that it will be an actual phone – and not like the iPhone, Apples ultra expensive, ultra trendy upcoming device. Instead, it will be a mass market phone aimed at bringing the search engine to users who don’t necassarily have a PC. It is thought that if Google chooses this approach, it will be partnering with an existing handset maker and not doing all the development on its own.
If Google does develop its own phone, it has the potential to make it even more money. With the mobile internet market still relatively undeveloped, if Google gets a foothold in the door early on, it will be exceedingly difficult to get it out, much like Microsoft is with its operating system.